Taurus Capital — Leads Management Dashboard

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Executive
Operational
Marketing
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Pipeline by stageFunnel Stage

Every lead's current position in the lifecycle, ordered New → Disbursed, plus terminal outcomes

Marketing-sourced mixIs Marketing Sourced

Share of leads driven by paid + organic web (Carla's remit)

Revenue earned by month

From disbursed deals, by the month the deal was disbursed (converted)

Conversion by lead type

Disbursed vs not, per product

Conversion rate trendBy created-month cohort

Share of each month's new leads that reached Disbursed — quality over time

Channel Type performanceChannel Type

Leads, conversion and revenue by how the lead reached us

Why we lose — by ownerLoss Reason Group + Reason Owner

Disqualified leads grouped by who can act on them

Leads created & conversions

New leads vs disbursed, by created month

Pipeline by stageFunnel Stage

Current lifecycle distribution

Monthly pace — leads createdCumulative by day

This month's run-rate vs the previous two months, cumulative by day of month (current month stops at today)

Where leads originateRecord Origin

Structural source of each row

Unknown leads needing follow-upCarla Category

Leads with Unknown status that need qualification

Sales-owned lossesReason Owner = Taurus Sales

Deals lost on price/competitor/objection — the sales lever
Action list — open leads needing attention

Follow-ups by status & age

Open leads (not won, not lost). Chase the oldest first.

Marketing leads by channel

Paid + organic web leads by created month

Lead quality

Carla's Good / Bad / Unknown rating

Conversion rate by sourceOver time

Monthly conversion % per marketing source — spot which channels are improving or slipping

Wrong-fit leadsLoss Reason Group

Leads that shouldn't have come in — the targeting lever Carla controls

Channel scorecard

Volume, quality, conversion & revenue by source